Understand target markets and buyer needs
Identify the markets, buying groups and decision-makers that matter, and what they need to solve.
GROW YOUR BUSINESS
Better value propositions.Smarter routes to market.Growth that delivers.
We provide sales and marketing packages that give your business the edge it needs to achieve investment and growth, developing a clear go-to-market and communications strategy, with a validated value proposition, sales planning and training.
THE CHALLENGE WE SOLVE
Turn great ideas into propositions that win business.
We start with the market, not the product. By understanding customer needs, target buyers and how decisions are made, we help you identify where your offer creates real value and what sets it apart.
We turn those insights into a clear, validated value proposition and positioning, with messaging that speaks to the problems buyers need to solve. Then we connect the proposition to a practical go-to-market and communications strategy, choosing the right routes to market and equipping sales teams with the planning and training to take it to buyers.
Meet Marie Wilcox and Simon Wilcox.
HOW WE SOLVE IT
What we do for you
Validate and communicate the value proposition
Test the proposition against real customer needs, then express it in clear messaging buyers understand.
Choose how and when to reach people
Select the channels, communications and sales activity that reach the right people at the right time.
Develop the go-to-market and communications strategy
Bring markets, proposition, messaging and channels together in one practical plan.
Align sales and marketing
Support the plan with sales planning and training so both teams work from the same plan.
ABOUT US
Who we are
Marie Wilcox
Senior technology marketing leader. Her experience covers positioning, product marketing, go-to-market strategy and demand generation, including the practical use of AI in marketing.
Marie’s profileSimon Wilcox
Sales and commercial leader with a technology and security background. His focus covers business development, sales strategy, market entry and client relationships.
Simon’s profileContact Wilbucks